Build Your Brand Through Digital Marketing What is branding? Branding is anything that helps your target customers instantly recognize your company. Usually, your brand includes things like Company...

When you first think about visual branding, the first thing that comes to your brain is logo, fonts, the colors the overall feel and style. However, the first thing you need to think is what you want...

Are hashtags still relevant? The answer is yet, they are still important however their relevance tends to differ from every platform. It seems a little cringe when someone on Instagram puts dozens of...

What is the rule of thirds when it comes to social media? The rule of thirds tells you exactly what to share and how often. It takes the guesswork out of posting and engages your audience. It’s...

Most SEO checklists don’t explain that SEO is a continuous process. Instead, they provide a list of arbitrary activities and imply that once you cross them off, SEO is finished. An effective,...

What is Content Batching? Creating all of your visuals and social media captions at once is known as content batching for social media. Simply means that you will spend a single batch of time writing...

Examples of Call to Action For Your Instagram Posts What is a call-to-action (CTA)? A call-to-action is a marketing word used to urge customers to take action (calling them to action, literally)....

What is the difference between brand and branding? A brand is the perception people have of your business; branding is the process of actively shaping that perception. If you think about it, everyone...

How to Create a Brand That’s Real and Authentic on Social Social media is all about connection. People join social platforms to connect with family and friends, stay informed, get inspired and...

How to Get Google Like You Having a website is an absolute must for any business, especially nowadays where everything is going digital. Getting your website noticed on Google is another matter and...