Travel searches for Google users. Now, users will be able to book cabins, apartments and other types of lodging through third parties like Expedia. The new feature will allow Google users to book vacation lodging via companies including HomeAway,Hotels.com, Expedia, Rentals United, TripAdvisor, VRBO and more, the company announced last week. The feature is already available...

Google Ads will remove the YouTube call-to-action overlay in January 2019 and will introduce a new CTA extension in its place. The New CTA extension for video ads can be applied to TrueView in stream ads and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary goal is to drive awareness or consideration, rather than clicks and...

Google Wants to Make Audio Content Searchable Google wants to change how people discover audio content in search results. In a recent interview, Zach Reneau-Wedeen of Google’s podcast team details the company’s plans to prioritize audio in the same way it does text, images, and video. ”Right now Google is really good at giving you text and video related to your search query. With...

Behavioural Targeting – Understanding PPC Model by Google [Part 5] Don’t avoid conversational searches: Analyse conversational phrases as people would type it naturally, a single broad match keyword can contain thousands of them. These searches are often driven by a higher intent. Know their ‘lifetime value’: Find out how often a customer might re-buy the...

Understanding the PPC model by Google to run your small business Not everyone is aware how does PPC model by Google works. Bellow, you will find the information you need to so that you can use effectively in order to run your small business with a higher rate of success. Don’t restrict your search terms Whether you start with specific or broad keywords, make sure you mix them...

Google has updated its ads to let users mute ads that they’ve seen repeatedly.  This applies primarily to remarketing ads that encourage users to buy a product they’ve previously shown an interest. Google calls these Reminders and in some cases, they can be useful. Most of the times, though, they can become annoyed.  Now, Google with its latest update, you can mute specific ads....

Trending Searches and Instant Answer now on Google’s iOS App Trending Searches and Instant Answer were two features only available on Android. Google’s latest update brings these two new features to its iOS app both of which will appear before a search is even conducted. Trending Searches Simply open the app and tap on the search bar to view trending searches....

Get Customers to Take Action From Your Google My Business Listing Google has introduced a new way for searchers to take action directly from a Google My Business Listing. Your business listing can include links to specific actions such as online orders or reservations. These links make it easier for customers to take action directly from Google Search or Maps. In Google My...

Carousel Sitelinks are rolling out now Google has confirmed that the carousel sitelinks they have been testing for over a year now is rolling out now for mobile search results. Carousel sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search...

Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time. Google announced on the Google Small Business blog that they’ve updated the Test My Site tool. This tools was launched last year and was giving you a score about your site’s mobile speed. Now, the tool will show...