How to Measure the Effectiveness of Social Media Campaign
Social media is in every corner of our lives. Today, as it has become a necessity for everyone it influences all of our actions. If you are able to pitch your business right on social media, the chances of your success can increased.
But, how do you know that you are marketing your business right? The best way to measure social media campaign is depending on the metrics which are different from business to business.
So, it is important to measure the effectiveness of your social media marketing efforts. Considering data insights can help you identify the metrics that matter to your business. In short these metrics can help improve business performance. If you don’t evaluate your marketing campaign based on certain metrics, you will not know what possibly gone wrong with your strategy.
How to Measure Social Media Effectiveness
#1 – Number of Followers
The number of followers you have on your social media profiles reflects your brand’s popularity. An increase in the number of followers is a clear sign that your social media campaign is being successful. Your followers are your audience, and if you keep them happy and engaged, they are bound to increase over time.
#2 – Reactions On Your Post
By evaluating audience reactions to your social media posts, you can determine what your audience is most interested in. In this way you can focus on what your users are interested in, the most.
#3 – Find Out Reach
Find out reach. The reach of your social media campaigns determines the total number of people you’ve reached both within and outside of your audience. The more your audience reacts and engages with your post the better your online visibility gets.
#4 – Referral traffic
With the help of Google Analytics it will help you to monitor all your businesses activity. This indirectly helps companies learn from their mistakes and grow. It will give you a clear picture of how your marketing campaign is performing on social media.
#5 – Examine click through rate
Click Through Rate (CTR) is also important factor that is associated with direct conversions. If you have a high CTR means that your marketing campaign is effective. The more clicks you get the more visitors are navigating to your website. CTR is usually used in PPC campaigns, as a link of landing pages etc.