Google Ads will remove the YouTube call-to-action overlay in January 2019 and will introduce a new CTA extension in its place. The New CTA extension for video ads can be applied to TrueView in stream ads and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary goal is to drive awareness or consideration, rather than clicks and...

Facebook is Going to Run Ads in the Middle of Videos Facebook will begin testing ads in the middle of videos on its platform. This will help media companies and the social network, generate revenue from their growing video audience. The company has already been testing the ads for it’s live-streaming product, Facebook Live, but this will be also extended into regular videos...