Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to evolve as your business grows. In order to initially build a brand there are some...

The coronavirus pandemic is a health crisis that is something we’ve never seen before. Therefore, it’s no surprise that it came with disruptions to the supply chain and we have seen empty shelves at...

Millions are currently quarantined and living in a continual state of the unknown. During this chaotic time, what exactly is the posting protocol on social media? As the world in now on social...

In the wake of the Coronavirus (COVID-19) many companies had to cancel their events. Considering that many companies allocate large amount of their budgets to trade shows, now is more likely to...

We are all facing the reality of living with Coronavirus (Covid-19). While there are many uncertainties relating to the disease, one thing is clear and this is the impact on business and the economy....

Digital marketing is a requisite in the gaming industry. The gaming industry produces digital products, so it is easy to use different digital marketing techniques in the gaming industry. You can...

Digital marketing is continue to evolving. Digital marketers need to be constantly on the look out for trends that will shape the industry for the next months. In 2019 we have seen some exciting...

Brand equity is the value of customers’ perceptions of your brand. Indeed, negative brand equity can mean misalignment between your brand and consumer opinion. This can ultimately hurt profits...

All marketing has three core elements. Content: This is the medium your message takes. Examples are print ads TV commercials, digital ads, blog posts, videos, flyers, social media posts, speeches...

Years ago, there was no such thing as traditional PR or Digital PR Agency, it was simply PR agency. The main focus want on offline earned media and now the landscape is completely different and we...