How to Build a Brand and Not Just a Business
Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to evolve as your business grows. In order to initially build a brand there are some steps that could help and set you apart from your competitors. You can find some of the steps below.
1. Be clear about your story
The first is to get clear on your story. Stories give a brand personality. Your story is what makes you different as it provides an emotional connection with your audience. You may say that ” I don’t have a story”. However, believe it or not, we all have a story. The best way to start build your story is to start thinking about your why. Why are you in business?
2. Define what makes you different
The second part of building an online brand is to know what makes you different. What sets you apart from others in your industry. Yes, your story will set you apart but what is it about your business that sets you apart? I set myself apart from other branding designers by utilising my marketing expertise to help increase my clients visibility.
3. Create a brand message
Next, you want to have a clear brand message. You want to make sure that your brand message is integrated in all that you do. Your website copy, your social media posts, emails to your email list etc… Ensure it’s consistent across the board.
4. Know Your Audience
Before you build and market your brand, you need to know your audience. To whom you are talking to. Too many business owners create content without knowing enough about their client. As a result, their messaging comes across as unclear and this results to confuse the audience.