While eCommerce customers make considered purchases and follow paths that involve a longer decision making process, B2B and Lead Gen customers typically have much shorter conversion windows during...

Social media is changing every day. What something was us to be a few simple features on social platforms has transformed into more features tan users can even keep up with. It is important to...

There’s no doubt that you have heard many times how important story is in marketing! Right? Story is what makes you unique and stand out. It’s the one thing that grabs the attention of...

How to Use the Internet to Market your Products or Services? But of course, with Digital Marketing! The use of social media, email, search engines and a website or landing pages to to market your...

One of the biggest questions that we get from our clients here at Paprika ads Digital Marketing Agency is “what is SEO and how does it work?” For businesses that are just starting to...

All of us want to deliver great work and achieve the set-out goals and partnering with like-minded people is a large part of it. In our experience, a great client and agency relationship is a...

The Fifth generation mobile technology Fifth generation mobile technology (or 5G) is the next generation of mobile technology that follows the 4G standard most of us are used to operating on now. 5G...

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers. AI and natural language processing powers significantly chatbots. Aside that...

Did you know 43% of customers spend more money with brands they’re loyal to? To be an accomplished and respected company, your branding strategy must contain six crucial elements—and it’s far more...

Travel searches for Google users. Now, users will be able to book cabins, apartments and other types of lodging through third parties like Expedia. The new feature will allow Google users to...