Digital Marketing |
March 13, 2018
What is Digital Marketing? [infographic]
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective...
![Ad Link - Understanding PPC Model by Google [Part 6]](https://paprikaads.com/wp-content/uploads/2018/02/Pay-Per-Click-420x280.jpg)
Digital Marketing |
February 22, 2018
Ad Link – Understanding PPC Model by Google [Part 6]
Ad Link – Understanding PPC Model by Google [Part 6] Here is our last part of Understanding PPC Model by Google whereas the last part will be about the Ad Link. ...
![Behavioural Targeting - Understanding PPC Model by Google [Part 5]](https://paprikaads.com/wp-content/uploads/2018/02/ppc2-420x280.jpg)
Digital Marketing |
February 14, 2018
Behavioural Targeting – Understanding PPC Model by Google [Part 5]
Behavioural Targeting – Understanding PPC Model by Google [Part 5] Don’t avoid conversational searches: Analyse conversational phrases as people would type it naturally, a single broad match keyword can contain...
![Effective Web Design - Understanding the PPC model by Google [Part 4]](https://paprikaads.com/wp-content/uploads/2018/02/ppc3-420x280.png)
Digital Marketing |
February 12, 2018
Effective Web Design – Understanding the PPC model by Google [Part 4]
Effective Web Design – Understanding the PPC model by Google [Part 4] Expand your Websites Utility: Once someone has landed on your website, include things your competitors don’t have. This will...
![Contextual Advertising, Display Ads - Understanding PPC model by Google [Part 3]](https://paprikaads.com/wp-content/uploads/2018/02/ppc4-420x280.jpg)
Digital Marketing |
February 9, 2018
Contextual Advertising, Display Ads – Understanding PPC model by Google [Part 3]
Contextual Advertising, Display Ads – Understanding PPC model by Google [Part 3] Remarketing Remarketing describes methods for contacting the visitor after they have used your website – This option that...
Digital Marketing |
February 7, 2018
Search and Web Analytics: Understanding the PPC model by Google to run your small business [Part 2]
Understand Your Search and Web Analytics In the previous post, we talked about PPC tips in order to run your small business successfully. In this post and the following posts, we will...
![Understanding the PPC model by Google to run your small business [Part 1]](https://paprikaads.com/wp-content/uploads/2018/02/ppc1-420x280.jpg)
Digital Marketing |
February 5, 2018
Understanding the PPC model by Google to run your small business [Part 1]
Understanding the PPC model by Google to run your small business Not everyone is aware how does PPC model by Google works. Bellow, you will find the information you need...
All news |
January 29, 2018
Google Lets Users Mute Repetitive Remarketing Ads
Google has updated its ads to let users mute ads that they’ve seen repeatedly. This applies primarily to remarketing ads that encourage users to buy a product they’ve previously shown an interest. Google calls these...
SEO |
January 23, 2018
6 Steps to Creating a Successful SEO Plan
Nowadays, most businesses understand the basic concepts of Search Engine Optimization (SEO) and why it’s important. However, when it comes to implement the strategy and execute the SEO plan, most businesses don’t know...
Digital Marketing, Social Media |
January 17, 2018
Why Is Digital Marketing So Important for eCommerce Businesses?
Why Is Digital Marketing So Important for an eCommerce Business? I truly believe that the day when Steve Jobs introduced the first iPhone, was when Digital Marketing became a lot...