branding |
January 9, 2020
How To Build a Strong Brand Equity
Brand equity is the value of customers’ perceptions of your brand. Indeed, negative brand equity can mean misalignment between your brand and consumer opinion. This can ultimately hurt profits if...
All news |
December 17, 2019
Types of Marketing That You Should Be Aaware
All marketing has three core elements. Content: This is the medium your message takes. Examples are print ads TV commercials, digital ads, blog posts, videos, flyers, social media posts, speeches...
Digital Marketing |
December 9, 2019
How To Build Digital PR Strategy
Years ago, there was no such thing as traditional PR or Digital PR Agency, it was simply PR agency. The main focus want on offline earned media and now the...
branding |
December 3, 2019
These Branding Mistakes Could Be Costing You Money
Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also...
All news |
November 26, 2019
Why you need to market to existing clients
Do you ever wonder why you need to market to existing clients? Marketing is something every business needs to do, if they want to grow and you might wonder why...
Digital Marketing |
November 20, 2019
How to Drive Traffic To Your Small Business Website
Driving traffic to your website is critically important if you are a serviced based business. It is hard to rank well in the search engines since you are competing against...
Digital Marketing |
October 31, 2019
How to Recover a Disabled Facebook Ads Account
Over the past few months Facebook is disabling accounts without warning. Do you know why? Find below tips that will help you avoid getting banned from Facebook’s advertising tool. Ensure...
All news |
October 25, 2019
BERT: Google is rolling the biggest step forward for search
Google is rolling the biggest rolling step forward for search in the past 5 years and one of the biggest steps forward in the history of Search altogether. The new...
Social Media |
October 15, 2019
6 Steps to Build Your Social Media Strategy
Nowadays, it is more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but can increase your...
Digital Marketing |
October 10, 2019
How to Turn Around Falling Website Traffic
All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic,...