How to Use the Internet to Market your Products or Services? But of course, with Digital Marketing!
The use of social media, email, search engines and a website or landing pages to to market your products or services is the way to engage with current and future customers.
People are spending more and more time online, searching for information and consuming content. It has become the backdrop of our lives. The real success behind digital marketing is that it allows businesses to connect with potential customers in a personal way.
So, what is digital marketing and what do you need to know to get started using it for your business? Here are the basics. I’ve broken digital marketing down into parts, each with a specific goal.
Web Development and Design
Web Development is the writing of code to make a website function in that way that serves the needs of the user and the goals of the website owner. Web Design is the design of the appearance of the website which may also include coding.
The goal is to build a website that is engaging and follows good design and marketing principles to lead site users through your sales funnel to become subscribers or customers.
Search Engine Optimization (SEO) includes all the techniques and tools that help search engines to discover website content and serve relevant content to search engine users. On-page SEO involves the use of tags and website structure that tells to search engines what is the topic of the web page. Off-page SEO tells search engines that your site has authority and is trustworthy. Such things are reviews and links to your content from authoritative sites. This help to boost your off-page SEO by letting search engines know your website contains quality information that is relevant to searches.
The use of content such as web pages, blog articles, videos, social media posts and eBooks, attract website visitors through helpful and engaging published information that answers their questions and provides value. For SEO to do its job, there must be relevant content on your website. Therefore, it is important to create content that attracts the target buyer and helps search engines to determine the relevance of that content in answering search queries.
The use of social networking sites is to share content and build community of followers. Social media sites such as Facebook, Linkedin, Twitter, YouTube and Instagram are valuable lead generation tools for driving visitors to websites and landing pages.
By including images, written posts and videos while building a community of followers and customers drive leads and engagement with your content by your community.
PPC and Social Advertising
Pay per click is a method of advertising by displaying ads in search engine results. Google PPC ads are based on targeted keywords and advertisers pay when the ad is clicked by search engine user. Social advertising is the display of ads on social media platforms. In these platforms, advertisers choose user behaviors and interests. Costs for social advertising are generally determined on a pay per click (PPC) basis, as well.
The use of SEO, social media and advertising to attract visitors to a form on your website or landing page where they will sign up for an offer in exchange for their contact information. The term lead magnet is sometimes lead to refer to the free content that is offered as a download upon filling out a request or subscription form.
Email Marketing and Relationships
Once you have leads, you will want to build relationship with your buyers and provide value and extending content beyond what they can find on your website. Email marketing is the main method of lead nuturing as it allows your to stay in front of your audience and customers on a consistent basis.
The use of metrics and data to determine whether or not your digital marketing efforts are successful in meeting goals and discovering where adjustments need to be made. Tools such as Google Analytics and Search Console reveal information that will help you make decisions about the efficacy of your digital marketing strategy and the effectiveness of your tactics.