How To Use Story In Your Marketing
There’s no doubt that you have heard many times how important story is in marketing! Right?
Story is what makes you unique and stand out. It’s the one thing that grabs the attention of your audience and builds a relationship with them.
Story is powerful, and follow some guidelines is always good.
Here are few to explore:
Create a clear BEFORE and AFTER
You have seen before and after picture and whether you like them or not, they sure do a good job of showing the transformation that has occured. Your story needs to do a great job of this as well. Whether you have a story with a client or not, it is important to position it so that the change is evident.
Share Story Snippets
Something that seems overwhelming when it come to share the story, is that must be something like a novel and its structure must be perfect. That is a huge task and usually is not even necessary. When it’s the time to share a story, create and share a snippet of it. Like the following:
“Anyone who knows me knows that I’m …, . I created it February 28th, and ….. In fact, it’s what I credit my first…. If I were to share with you my exact step by step for my morning ritual, would you be interested?”
That’s a short post to share. Try it!
Share What You Have Learned
Story is powerful, yes, but it’s most powerful when we can share what we’ve learned, or the lesson in the story, without still feeling like we’re currently victim to it. Sometimes sharing can be premature, and actually NOT position us as an expert in the way that is best (as far as marketing is concerned) if we share before we’ve learned the lesson from our own story. Wait until you’re clear and then relate to your audience over your journey.
Don’t try to SELL your Story
Stop spelling things out and trying to SELL your readers on your STORY. Ex) “The moral is….” Instead, just share the facts and let your reader read between the lines just a little bit. It’s so much more powerful to be shown than to be told.
And just to take things a bit further, I have a simple little formula that I think can help you out with incorporating humor! Let me know how it goes and if you’d like, I’d love to see what you come up with!