Google Adwords had introduced a new ‘Searchers’ card which highlights popular words and phrases that are used to find your business. As the announcements states, keeping your finger on...

Get Customers to Take Action From Your Google My Business Listing Google has introduced a new way for searchers to take action directly from a Google My Business Listing. Your business listing can...

  Make Your Images Stand Out in Google Search With New Badges Google has rolled out a new feature on its Image Search page that adds badges and labels to search results for better discovery....

What is a Media Strategy? A media strategy is a plan of action that helps businesses reach their target audience and improve their overall conversion rate by reaching the right audience. It’s...

Google Kills Google Instant Search Google Drops Instant Search and will no longer show you search results as you type. Google Instant launched in September 2010 which was really big news back then....

Carousel Sitelinks are rolling out now Google has confirmed that the carousel sitelinks they have been testing for over a year now is rolling out now for mobile search results. Carousel sitelinks are...

  Paprika ads have been always contacted with inquiries from a range of different companies requiring support with their marketing strategy and marketing planning. Our team found a process which...

Blogging started as a sort of public journal and when it started was called “personal home page”. It was simply a way for people to get their personal thoughts and feelings in front of an...

3 of the Best Photo Editing Apps for Mobile Creating great visual content is critical for marketers and that especially true on social media. Additionally, visual content is 40x more likely to get...

Do you have a social media content calendar? Do you know what you will post tomorrow on your Social Media profiles? Without a social media planning calendar, you will most probably struggle to...