Google Adwords had introduced a new ‘Searchers’ card which highlights popular words and phrases that are used to find your business.

As the announcements states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance.

By know which keywords a majority of searchers are using to find your website can help you add valuable new keywords and create lists of negative keywords you discover to be irrelevant.

The new Searches card can be found in the Overview page and will look something like this:

Google notes that this card is only available in the new Adwords experience, which is not yet available in all countries.