Companies and organizations buy products and services in order to support production of their goods and services. This can happen indirectly or directly. Selling goods and services to these companies...

Affiliate marketing is a huge business with new affiliates joining every day. The data collected in the infographic below, courtesy to HostingTribunal, shows affiliate marketing is worth over $12...

Instagram Stories – Instagram is one of the newer social media sites. With a billion users as of June 2018, it is also one of the most popular. What makes it so attractive for users and...

With over a billion users, Instagram is officially at the forefront of the social media marketing world.  For many years, Facebook has been the main platform for social media marketing. Recently,...

As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing,...

As a small business owner, promoting and marketing your shop is either one of your favorite tasks or one you absolutely dread. It can feel consuming, costly, unproductive and leave feeling a bit icky...

It is common between businesses to use advertising, marketing and branding to convince consumers, clients, stakeholders etc to buy their good and services or invest in the organization. Many people...

According to the American Association of Advertising Agencies Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better...

When developing or launching a new product can often make or break a business, especially if the business is a startup. Some businesses develop only one product while others develop many. Product...

Market Research plays a big role in the overall success of a business and is something that we all know. However, not many organizations realize the importance of it. They only remember it when they...