The Differences Between Advertising, Marketing and Branding

Advertising, Marketing and Branding

It is common between businesses to use advertising, marketing and branding to convince consumers, clients, stakeholders etc to buy their good and services or invest in the organization. Many people usually misunderstood the three terminologies as their meaning can be confusing due to close connection and purpose. However, knowing the differences among these words can help your business grow because these elements help you to increase the reputation of your product or company by keeping the potential buyer aware.

Marketing

Marketing is a process. It refers to the deliberate business activities your company executes to bring together buyers and sellers for the exchange or transfer of products. These activities include formulating strategies to use alongside available resources such as social media, television, packaging and print media. Businesses whose employees face customers directly on a regular basis usually referring the importance of proper conduct when they have contact with the clients or stakeholders to enhance marketing ability.

Advertising

Advertising is any paid announcement to the public. Individual sponsors or firms are aim to persuade potential or existing consumers to buy a product or service. It is usually aggressively or indirectly involves putting the word out about a product through media such as newspapers, posters, television, radio or the Internet. Advertising involves a message you send toward a target audience and a medium through which to convey the message.

Branding

According to the American Marketing Association (AMA), a brand is anything that helps get potential buyers to remain loyal to your product or company, such as the logo, symbol, name or design. Branding involves the collection of things an audience expects and experiences, combined with the workings of all the brand elements, including typeface, logos, tagline or brand. It creates an association between, the potential buyer’s ideals and the particular make of a product. Such as “green companies” use the green color to associate with the color of the environment.

The Confusion

The terms marketing, advertising and branding brings the confusion regarding the best word among the three to adopt as a result of their inter-connectivity and end result. For example, advertising may enhance potential buyers’ awareness of the particular brand while loyalty to a brand justifies the cost of advertising spent on it.  Likewise, advertising and branding are single components of the marketing process, while all three components work as a cohesive unit toward increasing sales and enhance the company’s reputation.