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Facebook: Blocking Ads From Pages That Share Fake News
Facebook continues to ban pages from advertising on the platform if they have a history of repeatedly sharing of fake news.
Previously, the company wouldn’t allow ads on its network if they linked to fake news. That is still in effect but now is clearing going a step further.
The new updates should help prevent fake news from spreading on Facebook and prevent those who distribute fake news making money.
Facebook explains that this move was made because it has been found that some pages use ads to build their audiences, only to advertise fake news after their audience has been built.
”Now, if a Page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer be able to buy ads on Facebook.”
The company notes that pages may be eligible to start running ads again if they stop sharing of fake news.
”False news is harmful to our community. It makes the world less informed and erodes trust.”
Facebook works to fight the spread of false news in three key areas:
- Disrupting the economic incentives to create false news;
- Building new products to curb the spread of false news; and
- Helping people make more informed decisions when they encounter false news.
As we can see, Facebook is dedicated to fighting the distribution of fake news and we are expecting more announcements from the company in the future as it continues to further its efforts.
