All marketing has three core elements. Content: This is the medium your message takes. Examples are print ads TV commercials, digital ads, blog posts, videos, flyers, social media posts, speeches...

Years ago, there was no such thing as traditional PR or Digital PR Agency, it was simply PR agency. The main focus want on offline earned media and now the landscape is completely different and we...

Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also branding you. Here are some...

Do you ever wonder why you need to market to existing clients? Marketing is something every business needs to do, if they want to grow and you might wonder why you need to market to existing clients....

Driving traffic to your website is critically important if you are a serviced based business. It is hard to rank well in the search engines since you are competing against big corporates and their...

Over the past few months Facebook is disabling accounts without warning. Do you know why? Find below tips that will help you avoid getting banned from Facebook’s advertising tool. Ensure Your...

Google is rolling the biggest rolling step forward for search in the past 5 years and one of the biggest steps forward in the history of Search altogether. The new technology that is introduced last...

Nowadays, it is more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but can increase your customer base, connect...

All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic, your first thought is to undo the...

There are tons of targeting options and campaigns to choose from when it comes to Facebook Ads. However, there are different campaign objectives and different creative types but it depends which ones...