5 Digital Marketing Trends In 2023 It is that time of the year when we at Paprika ads watching out of what is coming next. Consumer expectations are constantly changing, therefore all marketing...

8 Mistakes Small Businesses Must Avoid Many small businesses are unable to establish a strong presence for their business in the market. Therefore a business must avoid certain mistakes when starting...

Why Emojis are important In Your Marketing What are emojis? Emojis are images that can fit into text, emails, posts to convey a message or an emotion. Emojis communicate complex thoughts or emotions...

What Things You Need To Know About Your Customer Knowing and understanding your customer is key for a successful business. It allows you to create and improve existing products or services to meet...

Have you ever put a lot of resources and effort into your marketing, only to see that your marketing strategy fails? You are not alone and here’s are some of the reasons why you do not see the...

In today’s marketing world there are two types of terms (Inbound Vs Outbound Marketing) and is important to know the steps involved. Inbound Vs Outbound Marketing Inbound Marketing The first...

6 Social Media Posts That Will Grow Your Sales Selling on social media is balance between serving and selling. Marketers are expected to keep the audience up-to-date with fresh posts, which is of...

7 Reasons to Use Content Marketing in Your Business Strategy Content marketing is a type of Digital Marketing. You can create content for your audience to guide them to a specific action. Traditional...

The Benefits of Social Media Marketing Social media marketing is one of the best and effective free marketing strategy to market your business. Now, social media is the way to send your brand’s...

Marketing strategies might look very similar to marketing plan. However, marketing strategies take a closer look on some of the parts of the marketing plan. For instance, if your marketing plan is to...