branding
Why Emojis are important In Your Marketing
What are emojis?
Emojis are images that can fit into text, emails, posts to convey a message or an emotion. Emojis communicate complex thoughts or emotions with simple pictures. In addition, humanize your messaging.
Emoji Marketing Strategy
When preparing your emoji marketing, brands should consider which platforms their audience is using to connect, consume and share. Emotions are more effective than plain advertising. Emoji is effectively enhance the fun, personal interaction and information richness as it passes nonverbal information. They are the emotional part of communication.
However, you need to think how to use it. You need to mindful of the quantity you will use. You need to respect your target audience and use emojis naturally in your communications as emojis are not there to use it just to increase your user engagement and be on top of communication trends.
Emoji strategy may not work for you. You need to test it by starting small and test an approach that may work for your brand.
Apart from engagement, emojis are also important to deliver your messages expressively. When using emojis, you can add personality and identity to your brand. Brand personality improves your personality with followers and connections.
Just like logos, emojis help make your brand memorable. The human brain processes visual information faster than text.
Conclusion
Emojis become a part of the way we are communicating with others. The most important question to ask yourself is which emojis fit your brand voice? Will they connect with my audience or will I come off as out-of-touch, trying too hard or completely unprofessional. Although they may help you to stand out in your texts and is by now widely accepted, if you are not using them mindfully they can harm your brand image and seem less professional than you actually are.
When trying a new marketing strategy, you need always to perform A/B tests. This is because what works now may not work tomorrow. Always check and optimize your campaigns and look at engagement rate of organic posts on your social media channels.
