10 Colors That Increase Sales and Why

color gel sales

Marketers and graphic designers know already that color plays a major role in the success of any marketing campaign. Specific colors tend to stir a certain emotions in customers thus creating brand relevance and motivating purchases.

We are going to list 10 colors that increase sales along with the specific emotions they evoke.


Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. However, doesn’t mean that you have to overdo it.


When you want to be viewed as trustworthy and cool, the blue is the color for you. Mix blue with complimentary colors for best results.


If you are seeking for the attention of a young female demographic, you can’t go wrong with pink.


Yellow is a powerful color but has also the most dangerous hue. You can use yellow to command your audience’s attention and let them know you are confident in your abilities.


Green is a versatile color. It is warm and inviting and it is leading customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the color of money so it creates thoughts of wealth.


Purple is the color of royalty which makes it perfect for lending a touch of elegance and prestige to your marketing materials.


Gold is likewise elegant and prestigious but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color which symbolizes wealth and pedigree.


Orange is energy. It has a powerful attention-getting properties, it is fun and cool and it makes customers feel as though they are dealing with cutting edge company.


Brown, an earthy tone is known as a comfort color, leading relaxation to customers.


Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as contrasting color. Black most of the times adds drama to whatever mood you want to cast.