9 Powerful Words to Use In Marketing
Every business owner is looking for a silver bullet campaign to turn organic website traffic, website pages, email newsletters and other copy into dollar signs. Well, that’s not really how it works. To build the bridge of your marketing materials from consumer to customer, there are some basic elements such as quality and trust that must be at the core of all your content. Luckily, word choice is the first line in building trust through branded content, SEO efforts, online profiles, social media posts, website and landing page copy, and more.
Language is powerful, and using the right words can mean the difference between a marketing phrase that works and one that doesn’t. Keep in mind that the words and phrases that foreshadow your campaign aren’t necessarily universally accepted. As always, be strategic and run A/B tests to make sure you’re using these emotional marketing phrases correctly.