Retargeting: What It Is and How Does It Work?

Retargeting: What It is and How Does It Work?

“Retargeting, is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.”

Retargeting, is an online advertising that can help your brand to be advertised again to those people who previously visited your site and they left. Visitors of a page do not easily convert but only 2% of them converts on their first visit. Retargeting though, is a way for any company to attract back its visitors that didn’t convert on their first time visit.

How does it work?

Retargeting, is not as scared as it might sound. If it is developed well, it can only bring most of your traffic back and brings also conversions to your business. Retargeting, is a cookie-based technology that uses a Javascript code. It anonymously follows your audience while they are browsing on the Web.

So, what you need, is to place a small snippet of code on your website. Every time that a new visitor comes to your website, the code is placed on their browser cookies. Later, when your “cookied” visitor browse the web, the cookie will fire and serve again your ads, ensuring that it only this specific ads is only promoted to your past visitor of your site. Retargeting is effective and can only help you to manage your budget spend on people who are potential to convert and have shown interest.

Example

E-commerce sites, can use Retargeting when they would like to promote either offers or a product that the visitor was interested.

The process

The visitor, searched for a “fishing kit” and he ended up on your website but then he left from your site because he wanted to go away from the pc or he wasn’t interest at first. What retargeting can do is that will remind him about the fishing kit he was looking for, or even you can promote an offer the next time he is browsing across the Web. So, basically the banner ad, will be displayed to him anywhere your visitor is.

The results, you can get from Retargeting are worth the time and you ensure that you don’t spend your money on advertising without bringing conversions!

If you are interested to get started, let us know how we can help you! Contact us now!