How to Get Started with Digital Marketing.

digital marketing

Digital Marketing is important for those who want to have a successful business online. If you want to kick-start your career in Digital Marketing, you need to understand consumer’s behaviour and actions.

It’s easy to say a digital strategy is needed. However, you need to start with it. First of all, you need to consider your online plan and how to make use of the tools that are available for your company. For instance, social media, is one of your best online PR friends and it is also free! There are many routes and paths to digital marketing strategy and you need time to decide which one is the best for your company and if you can achieve your goals. Once you know what your goals are, then you only need to focus on the right media networks.

Some of the options that are available for you are as follows:


You want to impress. You want your visitors to stay longer on your site. Thus, you need a website design that will impress. Here at Paprika Ads, we also know that Design is not only how does something looks like. We believe that the key element is to understand your target audience. Once you know who is your audience, then it will become more easy to promote your brand. Designers, know how to create unique logos and designs for branding and marketing.


Search Engine Optimization is the key to success. A healthy SEO and organic searches help your audience to find you. Researching and working with search engines may take a long time before the results start showing but once your company is indexed and found online you can compete easily with your competitors.


Your content can work well with your SEO strategy. It is important to have the right content on your website to inspire your audience and turn your fans into customers. You need to know the right keywords for search engines to trust you and create content that people are willing to read.

Social Media

Social Media is your best friend! It is free of charge and if people like your product they will spread the word online. Therefore, your brand is getting value. Many people, searching social media to see what they can learn about a product or service and they value a lot other’s opinion before proceeding to buy a product. It is a free tool and knowing how to use it effectively, you can get the most out of it.

Last but not least, you need to measure your digital marketing strategy and evaluate the effectiveness. It is important to monitor and have a control of your online activities. Google Analytics is a free tool that can assist you with information and reports in order to see and evaluate your online performance. All you need is a Google account!

Social Media platforms have also their own analytics and in real time you can see what is happening on your posts. This is actually quite good, because you can understand the best time to reach your followers. For instance, you can measure what time you get more likes on your posts, so you know when to reach and engage with your potential or already customers.

If you think this is too much to handle, try our services! See what we can offer and a member of our team will be happy to talk and answer to any of your questions!