Video Marketing: Why your business should use it

video marketing cyprus

Video Marketing: Why your business should use it

Video is the new darling of Digital Marketing. Today, consumers have grown increasingly comfortable with video since more than 400 hours of video uploaded on Youtube every minute. There is no doubt, that video now, is a new addition on your promotional strategy, but you might have your doubts if it is worth to consider a video for your business. The answer is.. YES! That’s of course, because video is a profitable digital marketing tool that will add value to your business. Let’s see the reasons why you should start using video in digital marketing.

  1. Video Increases Conversions and Sales

Adding a Video on your landing page, can increase conversion by 80%, Unbounce reported. In addition, studies show that 74%* of users who watched an explainer video to learn more about a product or service subsequently bought it. So better to start creating videos for your products asap!

       2. Better ROI

Although, video is not the cheapest ways to increase brand awareness, 88% of businesses say that video is an important part of their marketing strategy and 76% of businesses who use video believe that it provides a good ROI. In addition, videos doesn’t mean to be perfect. The content is what matters here. If the content itself it doesn’t explain clearly enough the product then they will skip watching.

3. Builds Trust 

In order to start seeing conversions and sales you need to have build a relationship with your users. Trust of course, is something that should be a goal on its own. As it has been mentioned again, content is king. If the content you provide is interesting and useful then you make it to build a long-term relationships and having people buying from you.

4.  Google loves Video

Time spending on your website by visitors who coming to it, can be increased, thus longer stays are adding value to your website and search engines will trust that your website has a good content. In addition, there is no doubt that since Youtube is owned by Google this is another alert for your to consider that it can also increase your position on search engine rank.

5. Video can explain everything

If you are launching a new product or service, create a video to show how it works. A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service. If the concept is difficult to explain the try animated videos. Such videos, are not boring talks. They are adding entertainment, they are simple for your visitors and of course they work!


Video marketing is becoming more viral now and of course as the time goes by, video is also becoming affordable. Making videos for your business requires creativity and and human psychology.


Add your video to your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%. In this case, you are on the way to stand out from competitors and get your message across.


*All Statistics taken by Wyzowl