What is AMP and Why It’s Important?

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What is AMP and Why It’s Important?

Smartphones and tablets have revolutionized the way we access information today. Publishers around the world use the mobile web to reach readers who are using their phones in order to be informed about the news. However, the experience can often leave a lot to be desired. Ever time a webpage takes too long to load, they lose a reader and hence they lose an opportunity to earn revenue through advertising or subscriptions.

At this point, everyone knows about Google’s emphasis on going mobile friendly. Google’s efforts involves the AMP (Accelerated Mobile Pages) Project.

The purpose of the AMP Project was to create a new standard for fast-loading websites on mobile devices. Considering how important mobile users continue to be, AMP is not something you will ignore when it comes to optimize your mobile use.

What is Google AMP?

Accelerate Mobile Pages or AMP Project are all about providing publishers to load their sites quickly on mobile since mobile responsive could be slow as desktop resources are heavy and plenty. By simplifying the coding of your site, it should run much quicker as a result as AMP doesn’t permit JavaScript. In addition, AMP serves up webpages from its own servers so that it won’t to have be connected onto publishers’ servers, which takes longer.

How Do AMPed Websites show on Google?

If you are using Accelerated Mobile Pages, then your website will be displayed on a certain way on Google. Biggest difference is that AMP pages can be seen in a carousel and through their AMP Label.


Why Google AMP is Important?

Does your site loads fast on mobile? If you ever tried it you I don’t think you might be happy with the load speed. Loading is a factor that might cause you visitors to lose interest on your business when they didn’t even read anything yet. In addition, browsing on mobile while you are on the go means that the internet speed is not always fast. All you have to do, is to optimize the experience of mobile browsing for all users and standarize a mobile version of your site with AMP. In addition, having a standarized web page for mobile is the best think you have to consider since most of the elements of desktop website is unnecessary for a mobile site.

Who Google AMP benefits?

Site which are benefited the most are the publishing sites. Meaning, sites that are producing usually content. So, by applying AMP it doesn’t mean you need to make your landing pages or services into AMP. It will reduce the first-impressions. So, is good to mention at this point AMP it cannot be adapt by everyone. 


Last but not least, creating accelerated mobile pages is something you should strongly consider to use. It might take time until everyone starts using it, but since Google is emphasising a lot on mobile there is always more to come in the future. Of course, as Paprika ads, will keep you updated about new regarding accelerated mobile pages.