Tips for Creating a Memorable Logo for your Business
When it comes to identifying your brand, your logo is probably the first thing your customers will think of. Research suggests that the and design and it’s colors have more bearing on your customer’s opinion than you might think.
Large companies can spend $30K to $100K or more creating logos. However, small businesses don’t have the budget to spend that much but they need an effective and eye-catching logo which will attract the customers.
Keep the following tips in mind when creating a powerful company logo.
Take your time
You may don’t want to spend hours conduct groups on researching like large companies do but it’s good to devote some time to the development phase. Come up with some words that represent your business. Think of feelings you want to portray, like strong, secure fast and reliable. These intangibles can be used by a good designer and create the logotype.
Develop a Tagline
In conjunction with your logo, a tagline must sum up your services which can be also incorporated into a logo. A tagline might mention critical deliverables such as that your company is trustworthy and offers security, which is something you want to communicate in the logo. Good taglines can consist of three to seven words and sum up the company’s services and attributes.
Color creates an emotional response. It’s important to choose your logo hues carefully. People respond to colors differently. Green and blues can be considered approachable rather than having an all red logo.
Consider Font, Letters
The best logos are deceptively simple. Create something memorable and unique. Consider using your logo letters to convey your message.
- Apple and Volkswagen, use original artwork. Avoid clip-art which looks cheesy!
- Avoid one that has an image with no meaning. “A logo is more than a pretty face”. It’s important that people see the logo and know what you’re selling.
- Avoid creating a one with an unintended double meaning. You want to get the attention of your customers not to shock them!