Social media marketing it can be complicated. Once you started to really handle one platform your target audience has moved on to the next “big” thing. This is proved to be true especially if your target audience is young people.
These days, the place that most likely you find teens hanging out online is the new sharing platform called Tik Tok. It is one of the fastest growing social media platform with over 500 million users as of the last quarter of 2019.
Do you need TikTok for business?
If your target audience are young adults and teenagers, is the time to get on it. It is new and not saturated yet. For example on Instagram and Facebook there are tons of other businesses and influencers and TikTok is new and growing. So now its a unique opportunity to establish yourself in you niche.
Unlike Instagram the content on Tik Tok is spontaneous and unpolished. Not only does this lower costs, it appeals more to younger audiences who are more traditional marketing styles.
Additionally, any content you create on TikTok you can share it across different platforms right from the app. You can also download your content as a Video or Gif so to use it as you want.
Drive Traffic to Instagram and YouTube
You can benefit your traffic on Instagram and YouTube by linking your accounts directly from your Tik Tok profile. Anyone who visits your profile on TikTok will instantly be able to find and follow you on those platforms.
How To Start With TikTok
The first thing to know about using TikTok is that it is an entertainment based-plaform rather than a lifestyle-based platform. The purpose of this platform is to entertain your friends and express yourself in a creative way.
Create Some Fun Videos
The native video creator tool is simple to use. You can take a video up to 60 seconds and add music, filters, effects, text and stickers. Experiment with it an see what you come up with it.
Explore trending hashtags
Just like on other platforms, hashtags are a super important way to connect with other users and gt your videos noticed. Search for hashtags that are related to your niche and see what kind of content other users are uploading. This will help you find both hashtags and users to follow.
Make fun content
Tik Tok is a place where you can make fun. You will find that even serious businesses will introduce a lighter and more fun content on TikTok while maintaining their professional brands image on other social media platforms. This gives you the freedom to get silly and be yourself.
Ideas to get you started and be successful on TikTok
Go behind the scene: Everybody loves a good behind-the-scenes video. This is a great opportunity to showcase your business in a less formal and more relaxed way.
Follow a trend: TIk Tok is full of users making videos based around a similar idea, e.g they are using a certain dance, song. Keep an eye out for trends that suit your brand and join the fun.
Partner with influencers
Influencers are all around. Find a business or influencer with lots of followers in your niche and team up to create content together and cross your audiences. Networking and working together with influencers is a great way to create organic content that doesn’t come off as aggressively promotional.
Paid advertising on TikTok
TikTok has recently introduced paid advertising. This is great especially for new businesses that trying to reach new audiences on TikTok who are not sure how to build a following.
The different ads formats on TikTok
- Infeed Native Content
- Brand Takeovers
- Hashtag Challenges
- Branded Lenses