Create the Right Brand Voice For Your Business Brand identity is not limited to slogans, images, logos. The tone is also a way for you to communicate your values and spread your marketing messages. You need to be careful with your brand’s voice, otherwise you will end up having random voices and tones and will not provide a consistent image of your brand. So how you can...

Digital Marketing for Startups Digital Marketing is something that requires expertise and know-how yes, thus agencies like us are exist and help small and scalable companies with their digital efforts. Startups may do not have the budget to start with an agency but below there are things that as a startup can put into place and begin the journey. WEBSITE Sounds obvious! Until you...

Visual Marketing: Why You Need To Use It For Your Brand Every business is different, so different outcome is expected from different type of companies from their digital marketing campaigns. It’s very important to list down the goals that your campaigns will bring to your company whether this is engagement on social media, traffic on your website or increasing conversions....

The Benefits of using Google My Business We live in a Digital Age where information are easily accessible and of course we expect them. Whether you looking for the nearest grocery shop, hair salon or the phone of a local restaurant to make a reservation, this information can usually be found thanks to Google! This is why local business it’s crucial to make use of Google My...

Infographic: Why Use Infographics in Digital Marketing?   The use of Infographics is a trend that’s changing how we share, curate and organise online information. An infographic is an efficient way of putting together images, text and design to create a content that tends to shared across a wide range of online platforms. If you are sure whether or not to integrate them...

How to Find the Right Social Influencer for Your Brand? As more and more customers turn to social media to direct their buying decisions, online content and social conversations have a huge impact on how and what people choose to buy. Marketers now, have seen a declined effectiveness of mass marketing campaigns as customers are not rely on a traditional marketing campaigns. Many...

Can Animated GIFs help your Content Marketing? The Internet is experiencing a popularity with animated GIFs. Standing for Graphics Interchange Format. This file type has been around since 1980s and remained one of the most commonly used image types on the web. However, if you are planning to use them on your Content Marketing Strategy, use them wisely! Reason is, that can be...

What is AMP and Why It’s Important? Smartphones and tablets have revolutionized the way we access information today. Publishers around the world use the mobile web to reach readers who are using their phones in order to be informed about the news. However, the experience can often leave a lot to be desired. Ever time a webpage takes too long to load, they lose a reader and...

Video Marketing: Why your business should use it Video is the new darling of Digital Marketing. Today, consumers have grown increasingly comfortable with video since more than 400 hours of video uploaded on Youtube every minute. There is no doubt, that video now, is a new addition on your promotional strategy, but you might have your doubts if it is worth to consider a video for...

Facebook is Going to Run Ads in the Middle of Videos Facebook will begin testing ads in the middle of videos on its platform. This will help media companies and the social network, generate revenue from their growing video audience. The company has already been testing the ads for it’s live-streaming product, Facebook Live, but this will be also extended into regular videos...