The Benefits of using Google My Business
We live in a Digital Age where information are easily accessible and of course we expect them. Whether you looking for the nearest grocery shop, hair salon or the phone of a local restaurant to make a reservation, this information can usually be found thanks to Google! This is why local business it’s crucial to make use of Google My Business.
What is Google My Business?
Google launched Google My Business in 2014 as an additional profile within Google+ for brands and business to feauture Geographical and Contact Information, business hours, website and profile links, images, reviews etc. This allows businesses to appear within Google search results with a profile card ready for customers to see all the relevant information they are seeking.
But what are the benefits?
Ultimately, Google My Business can be useful and effective for Local SEO. The profile categories provided allow to business to give details of information to Google. So businesses will have better chance to be recognized and ranked better in Google search results among promoting for free services. So those who search locally are benefited with all information given.
Once you fill the geographical location information your business will also appear in Google maps. This means your shop office, shop will be visible on maps and can attract new customers as well as giving to Google where is your business.
Analytics, Insights & Reviews
Google My Business offers customers the chance to Review businesses, which is the best way to encourage new customers to trust your business and services. In addition, Google takes digests such information and help you to rank you better than your competitors in search results. In addition, Analytics and Insights are being offered so you can understand how customers search your business (Search or Discovery) and where customers are searching (Maps or Google Search).
Creating a Google My Business profile for your business is simple. All you need is a Google Account set up to follow the verification procedure.A letter will be sent to your business with a verification code to add and once this is complete, you will have access to build a profile of your business.
Drop us a line if you need any help!