80% of Small Businesses Use Facebook for Marketing, New Survey Says
About 80% of small business owners use Facebook for marketing, according to a recent study. That makes Facebook the most popular tool for small business marketers in the digital world and beyond. It’s more popular tool than any other social channels like Twitter and Linkedin and traditional advertising...
What is a Media Strategy?
A media strategy is a plan of action that helps businesses reach their target audience and improve their overall conversion rate by reaching the right audience. It’s important when trying to find the right audience, to know about the exact demographic in order to get their attention in the most effective way.
What are the key components when creating...
Paprika ads have been always contacted with inquiries from a range of different companies requiring support with their marketing strategy and marketing planning. Our team found a process which makes it easier for our clients to gain a full understanding of the different aspects of marketing services that are available to them. Having this in mind, we are able to work with...
Blogging started as a sort of public journal and when it started was called “personal home page”. It was simply a way for people to get their personal thoughts and feelings in front of an audience. However, through, the years this has transformed quite a bit and is now often treated as more of a business tool than a journaling platform. Today many companies maintain a...
Do you have a social media content calendar? Do you know what you will post tomorrow on your Social Media profiles?
Without a social media planning calendar, you will most probably struggle to execute a successful social media strategy, meet KPIs and deliver impressive results.
A social media calendar does what it says. A calendar which will include all of your upcoming social...
Paprika ads Marketing Agency is pleased to announce that has been selected to be a Premier Google Partner.
This is an honor for our Marketing Agency, since a very short list of agencies awarded with the Premier Google Partner level of agency recognition. This is a well-deserved honor that reaffirms our standing in the top of one percentile of Google Adwords and PPC expert...
Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time.
Google announced on the Google Small Business blog that they’ve updated the Test My Site tool. This tools was launched last year and was giving you a score about your site’s mobile speed. Now, the tool will show...
Choosing the best Email Marketing Sevice for your Business
Is email marketing a priority for your business in 2017? Are you looking for the email marketing software? Choosing the best email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review some of the best email marketing services according to the needs of...
Tips for Creating a Memorable Logo for your Business
When it comes to identifying your brand, your logo is probably the first thing your customers will think of. Research suggests that the and design and it’s colors have more bearing on your customer’s opinion than you might think.
Large companies can spend $30K to $100K or more creating logos. However, small businesses...









