Contextual Advertising, Display Ads – Understanding PPC model by Google [Part 3] Remarketing Remarketing describes methods for contacting the visitor after they have used your website – This option that can be activated in adwords. Target the Device Is your mobile conversion rate lower than the full browser? Can you improve your mobile service or should you focus on...

Understand Your Search and Web Analytics In the previous post, we talked about PPC tips in order to run your small business successfully. In this post and the following posts,  we will continue talking about “Understanding the PPC model by Google”. Search and Web Analytics Don’t invest in just one channel: Make the time to research all options [Search, Display,...

Understanding the PPC model by Google to run your small business Not everyone is aware how does PPC model by Google works. Bellow, you will find the information you need to so that you can use effectively in order to run your small business with a higher rate of success. Don’t restrict your search terms Whether you start with specific or broad keywords, make sure you mix them...

Why Is Digital Marketing So Important for an eCommerce Business? I truly believe that the day when Steve Jobs introduced the first iPhone, was when Digital Marketing became a lot more challenging and.. fun! Users are no longer consuming content while sitting but, they’re doing it on the go or while multi-tasking. We’re  missing a lot of things because we are constantly...

Email Marketing is the most powerful form of Online Marketing. But in order to run an email marketing campaign, it is necessary to understand how email marketing works. Nothing is more important than ensuring emails are delivered and opened. Steps to Avoid SPAM Folder for your Email Marketing Campaigns Avoid Purchased Lists Purchased lists are there just to devastate your...

The 5 Most Important Marketing Aspects to succeed   Before you business begins its marketing strategy, it’s always important to do a little research first. You want to make sure that anything you invest in has a specific outline, goal, and anticipated ROI. But let’s take a look at the 5 most important aspects of successful marketing for any business. Define your...

4 Tips Using Digital Marketing for the Holiday Season For retailers, the holiday season is the craziest time of the year. On Black Friday and Cyber Monday, most of the shoppers will be shopping from the comfort of their own homes. This is where the digital marketing advertising becomes essential. Bellow we are providing four digital marketing strategies to meet your...

Video Marketing: The first video published in 1995 and people would never have thought that this will be the most powerful marketing tool. Today, video content is a cornerstone of the world wide web and online video by 2019, will completely take over the Internet. Our friends at Website Builder team, show you why videos are praised as the future of the marketing and help you keep...

Facebook Video: Five Key Metrics for Measuring success Facebook video has become a powerful content type for social marketers. In fact, Facebook video has become such an important part of social marketer’s content strategy. In this post we are going to present video-specific metrics that will you to measure and optimize your video content. View-through rate This metric...

Shopify on Instagram Feature is Rolling Out Just in Time of Holiday Season Shopify announced that will roll its “Shopping on Instagram” feature to thousands of more merchants. Selected merchants can choose if they would like to take part or not in this program, as is still under testing condition. Those who choose to connect their Shopify catalog with Instagram can...