Inbound Marketing: Why Does it Matter? Inbound marketing is the new normal. If you provide value to customers first, they will respond by returning that value back and do business with you. How to...

Instagram blocks offensive words out of users’ comments It was July, earlier this year when Instagram rolled out an update for high-profile users to filter specific words out of their comments...

How to run a successful Facebook Contest Every business that has a Facebook page wants to have thousands of likes! Getting them for free is..impossible! Obtaining likes through advertising is...

HTTP Connections will be marked as insecure by Google Chrome HTTP might be finally die. Chrome’s security team announced that the browser will start marking websites that use plain HTTP...

Google AdWords: Campaign Groups & Performance Targets Campaign groups have been announced by Google AdWords. This new feature is to help you track your AdWords performance, campaign groups and...

Getting Started with Google Analytics After you set up your Google Analytics the next thing to face is how to use it. One key thing to start with, is to ask yourself, what do you want to know and...

Behavioral targeting is coming to Snapchat Behavioral targeting is coming to Snapchat. This means that advertisers will be able to target users based on their activity. According to Business Insider:...

Google will downgrade sites that show mobile pop-up ads.   Google has announced a couple of updates to its mobile search results. First, it will remove the “mobile-friendly” tag on...

SEO vs PPC Advertising A common question among clients of digital marketing agencies, is “should my business use Pay-Per-Click (PPC) or Search Engine Optimization (SEO) strategy”? In short, there’s...

The Customer’s Decision Making These days, it is all about understanding customers and their needs in order to deliver personalised and excellent experience. Media landscape is changing all the...