SEO vs PPC Advertising: “What should my business use?”

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SEO vs PPC Advertising

A common question among clients of digital marketing agencies, is “should my business use Pay-Per-Click (PPC) or Search Engine Optimization (SEO) strategy”?

In short, there’s not a straight answer. It will always depends on your company goals and what you are selling, service or product? Is your business, well-known in your industry or you just started? Do people require an education about your product or service in order to purchase? There are just some questions you need to ask yourself before decide what you will use SEO or PPC strategy.

What you should know

Search Engine Optimization (SEO)

SEO cannot stand alone just by optimising your site with high ranking keywords. SEO is also about being the solution. Meaning that, you need to be the source to your customer’s question and provide solutions. Major Search Engines (Google, Yahoo, Bing) they look at how people interact with your site. If they return back or if other sites link your webpages.

Pay-Per-Click (PPC)

PPC is about paying for advertising space for targeted keywords. We don’t say that PPC is the best solution. For a great campaign to work also requires a search optimisation when creating paid advertisements.

What’s better?

It depends. The benefit of SEO is that brings to your business, better quality traffic of leads and sales. In addition, more people tend to trust business who rank highly naturally and they completely ignore paid advertisements. Conversion will happen either you use SEO or PPC strategy. Even with the use of PPC strategy will also require SEO practice as well! The benefit with PPC is for those who want to see immediate results and they want to promote or have something to sale.

Any business, shouldn’t hesitate to use more than one means of digital marketing in order to succeed.