Digital Marketing in Financial Industry

Digital Marketing in Financial Industry

The rise of Digital Marketing continues to rise and has changed every aspect in many businesses. From how employees communicate with one another to how they connect with buyers and customers, therefore a digital strategy is crucial in every industry. In fact, now, businesses without a dedicated digital campaign are considered to be behind and will quickly become obsolete.

Financial Industry has traditionally been slow to change and this is because of existing perspectives of how things are done and the long time frames required for operations.  However, with clients moving to online banking and leaving behind the old traditional brick-and-mortar banking, we now see many institutions changing also their online behaviour.

How does a Finance Institution maintain an effective online presence?

1. A trusted relationship with customers
   

   Social media can be one of the best places to connect with customers in new educational and personalized way. Delivering an engaging social conversation can enhance the customer experience. Banks should be up-to-date and make use of the latest data and analytics technologies to build a long-term relationship with customers. In this way banks will understand where trust is breaking down in the customer experience journey.

2. Mobile-friendly apps
   

   ‘Google says more searches are now being conducted on mobile than on desktop’. That means that many people are moving from their desktop to mobile to search for products or services. Therefore, a mobile marketing strategy should be also developed among with a personalized mobile-friendly website to ensure a good user-experience.

3. PPC to ensure visibility
   

   Financial digital marketers have realised just how big is the competition and have their company seen by a target audience. A Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising are becoming crucial in order to have their content seen by consumers.

4. Marketing Automation
   

   Marketing automation software has been developed with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. So in this way will generate leads and convert these leads into actual buying customers. Marketing Automation tool provides robust reporting and makes it easier to create  campaigns, email marketing, landing pages and more.