Social Media
Social media is still important when it comes to your business. Social media is how you connect with clients and potential customers. It is how you give your company and brand the authentic personal touch.
Social media marketers are the perfect examples of who is responsible for a brand. Below are some of their habits that can be useful to follow as tips.
They Listen to Their Audience
Social media experts have nothing without their audience. They understand that is important to listen to what their customers want. If they don’t listen to them and just sit back without understanding their customers’ needs, they would be missing many other potential customers as well.
They utilize their social media different
Every social media platform is different, and social media marketers take advantage of that. Each platform has different demographics. Depending on the industry of their business, marketers choose to focus on the few platforms that will benefit them the most, instead of spreading themselves too thin by trying to use all of them.
Social media marketers also pay attention to what kind of information does that best, at what time. Each platform has certain types of content that outshine the rest and certain posting times that usually get more engagement.
For example, videos do really well on Twitter and Facebook, but not so well on Pinterest.
They set clear goals
In order for social media experts to meet a goal…they have to have one. The more specific the better, that way they can easily tell if what they were doing is working or not.
For example, if you want to increase your Facebook page likes, you should have a specific number or percentage in mind. This is because if you look at your page and you have 250 likes and you want to “increase them,” technically getting 1 “like” would make you meet your goal? Would you be happy with a +1 increase? Probably not. When you get specific about your goals, it gives you a clear visualization of what matters. By saying “I want to increase my Facebook likes by 50 because it will increase my exposure with potential clients”, you’re giving yourself a very clear objective.
Also, don’t set goals that are too far out of your reach. Start your goals small. Small improvements can add up to big successes, without the stress and discouragement.
They track and analyse data
In order to get insights from their social media efforts, experts track and analyze a lot of information. Which information do they look at directly? Well that depends on the goal they have.
They break down their goals and pay attention to the data that affects them. If something isn’t working, they adjust it. Tracking and analyzing information helps them to compare numbers which helps them decide if their efforts are working or not.
They engage and connect with their customers
Social media marketers try to build meaningful relationships with their customers, because without their customers, there’s no business. They share great content with them, comment on their thoughts and opinions, and ultimately let them know that, as a customer, they’re important.
