Do you know what types of emails you should be sending to your email list? You probably know that email marketing is the best way to sell online but after your grow your list. In this post we will cover 7 types of emails that you need to be sending to your email list.
While collecting emails and encouraging website visitors to opt-in to your list is a major process that requires a lot of time and effort to perfect, the end is not to have a massive list of subscribers. At some point you have to convert these subscribers into customers.
Do You Need Different Types of Emails?
Sometimes, the main problem of email marketing campaigns is not that they send emails too frequently or infrequently. The problem is that the content they are sending is not differentiated enough. If you are sending the same old weekly newsletter repeatedly, your subscribers will stop being interested in your emails before they have a chance to convert.
Be willing to mix things up and your subscribers will appreciated it. Therefore, you will take the advantage of the higher open and click through rates, leading to increased sales.
Let’s review some of the different types of emails to send to your email list
The welcome email is the email you send to a subscriber within 24 hours after they opt in to your list. You just need to include a greeting and thank you note for trusting you with their email. You can also include a short description of who you are and what you set out to do with your website or blog. Keep it light, friendly and fun!
This emails will be set up to be sent out automatically when someone subscribes to your list or opts in for a content upgrade.
Announcements and Company’s News
It’s always good to keep your subscriber up to date with the latest promos, new blog posts, events or launching new products. Update your subscribers what’s new in your blog and website. You don’t always have to sell thing on such email. It be also a way to keep people excited and interested in seeing that there is always something new.
This can be an email about a new product or service you are launching. It can also be a showcase of your previous products that have had great reviews. You can give your reader a more in depth look at your product.
Focus on either a single product or a collection so you have enough place for information about it without your user abandon the email. Be careful, by offering too many products in one go can be overwhelming.
Know your readers by asking them to answer surveys or questions about themselves. It doesn’t have to be something personal. It could be preferences, their reviews or what they would like to see next on your blog. This will help you understand your audience and what you can offer them next. It also forms a personal connection between you and the subscriber.
Offer a coupon code with a discount on your products or a drawing for a free gift card for those that fill out the survey!
A newsletter is a common email sent out to subscribers. Make this fun, informative and interesting. Set a schedule for when you email your list. It can be weekly, bi-weekly or monthly. Try different options and see what your readers are most responsive too. However, it is not recommended sending a newsletter more than once a week. This will make your unsubscribe rates much higher.
Giveaways and Freebies
Everyone likes to get free things! Hold giveaways or offer freebies to keep your clients excited. Giveaways are great because they have the potential to go viral and can really maximize exposure to your blog or products.
This is also a way to get them to try your product or service. If they like and they are satisfied with you, they they would feel more comfortable with you and trust your capabilities enough to actually pay for it when the time comes.
A thank you email is a must to send out! You can send a thank you email for purchasing, subscribing and giving you feedback and other forms of interaction. This shows that they are either interested or invested in your business.
Do you have an email list? What have your subscribers been most responsive to?