4 Tips Using Digital Marketing for the Holiday Season

For retailers, the holiday season is the craziest time of the year. On Black Friday and Cyber Monday, most of the shoppers will be shopping from the comfort of their own homes. This is where the digital marketing advertising becomes essential. Bellow we are providing four digital marketing strategies to meet your consumer’s expectations.

1. Offer Free or Discounted Shipping
   Free shipping is a must. The reason is that free shipping can be fundamental to success during the holiday shopping event of the year. Failing to offer free shipping lead them to shop elsewhere if that option is not available on your site.
2. Start your holiday marketing campaign early
   The sooner you start your digital marketing strategy for the holiday season the better. It is difficult for brands to break through the holiday season noise but if your ads are available to consumers they will definitely start looking for you and what you offer to them. If your advertising is not running then this should be made a priority.
3.  Promote your product via social media
   There’s no easier way than promoting your product through social media channels. This is a great way to spread season greetings, connect and promote your brand to consumers and get the word out about deals and sales exclusive to the holidays.
4. Remarket your users
   Drive shoppers to complete checkout in abandoned carts. By sending simple yet personalized emails you can remind your shoppers that they have a cart with items still in it. The message should contain item quantities, price reductions.