‘Stories’ will be available to all pages in order to increase the usage of the feature.
There’s no doubt that Stories on Facebook have been struggling to make their way when you compare the same feature on Instagram or Snapchat.
However, Facebook is not going to give up on Stories but will make the feature more widely available. Now pages, in addition to individual users are able to publish their own if they wish. The question is: will they publish a Story?
According to Facebook product manager Amy Sun:
”We’ve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.”
Facebook will be rolling out the feature over the next month on iPhones and Android phones.