Why You Should Be Consistent In Your Social Media Marketing?

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In order to be consistent on your pages you need to first understand why!


Consistency shows that you are on your page

It seems obvious but no one likes to interact with a business when they know the business won’t respond. When you are regularly posting and responding to people on your page they will see that you are active there. Your audience will be more likely to comment, respond and reach out when they can see that you are consistently there.

In addition, your audience will get to know YOU and YOUR business better this way.

People tend to purchase fro those they know, like and trust. By being regularly active on your page is how to build that trust.


Consistency helps you to build authority in your niche

When your goal is for your audience to know, like and trust you, having authority is a big deal.

By authority means that you know what you’re talking about.

Your products are credible because you are not scammer – you actually know your stuff.

Sure, you know your stuff but social media is where you get to show others! When you are posting consistently with great, quality information about your business and niche you audience will grow and trust you more.


Consistency helps you build your following

Getting know your social media posts in front of people can be challenging! There are several tricks that can help you to have more viewers on your page.

One of those tricks is to post regularly. When you start putting up quality posts, more people will be driven to your page. They will interact with the posts through their likes and comments. All of that engagement will drive your posts to reach even more people.


Consistency helps you develop your tone and voice

Many people are not quite sure what tone to use on social media when they are speaking for their business! If you are posting regularly, you will see what things people will respond to. You will also get more practice at speaking for your business and of course you will get much more comfortable.


Consistency helps you build real connection with your audience

When you are commenting and responding to people regularly, you will start to have a connection with your people. You will see the same people commenting regularly. You may even get to know them in the process.

Commenting to your followers is fantastic. This is what turns them into super-fans who in turn to help to grow your business.

Consistency helps you handle concerns in a timely way

In this fast-paced social media world most customers who send a concern or complaint to business they a expect a reply within 2-4 hours! Though we don’t want to be living on our pages if you are not there, there is o way way you will catch complaints and handle them in a timely way.

It is best to create a set time of day where you will will make a routine to jump on and respond to all comments, questions and concerns.

When this is a part o your daily routine you will catch comments in a timely way and won’t leave anything hanging.


Consistency helps  you to get more skilled at posting for your business

Simply put, the more experience you have in posting for your business, the better you will become at it. Anything you do regularly, you become more skilled at. Your posts, speaking in your business tone and connecting with your audience will grow over time.