Digital Trends
Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers. AI and natural language processing powers significantly chatbots.
Aside that they are helping customer care queries, AI-powered chatbots can be part of your marketing initiatives and help yous push your customers seamlessly through sales funnel. Here are some ways chatbots can fit into your marketing strategy.
Offer a personalized experience
By having interaction with someone who knows your name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact.
When a user has a questions, the chatbot can answer it accurately and take the conversation a step further by offering a personalized shopping advice based on the customer’s purchase history and preferences.
Larger engagement capacity
Chatbots are unique because they don’t only engage with customers but they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. A chatbox can catch your audience’s attention and learn from the interaction of your users. Essentially, it’s able to up-sell and cross-sell in a personalized, conversational, and engaging way.
Reach a wider audience
Because chatbots are mostly found on social media messaging platforms, they’re able to reach a virtually limitless audience. They can reach a new customer base for your brand by tapping into new demographics, and they can be integrated across multiple messaging applications, thus making you more readily available to help your customers. This, in turn, opens new opportunities for you to increase sales.
Gather and analyze customer feedback and data.
Your chatbot offers the perfect opportunity for you to gather feedback from your customers. Unless there’s an incentive to do so, people don’t want to spend their time completing surveys. A chatbot softens the approach to gathering feedback by naturally introducing questions their conversations.
Send relevant notifications
Consumers don’t want to be bombarded with emails, text messages, and other notifications every time something happens regarding your business, products, or services. Because chatbots are able to capture and analyze data, they’re also able to send personalized notifications through social media that are relevant to each and every user.
Make communicating with your brand more fun
Chatbots can deliver quality information to customers, as well as they’re also able to make their interactions fun. An example of this is would be Whole Foods’ chatbot. The chatbot allows consumers to search for recipes through Facebook Messenger using simple emojis. This type of chatbot makes your marketing more fun and interactive, leaving a lasting impression on the user.
Finally…
Messaging applications have become the top destination for brands to reach consumers; it’s no surprise why chatbots have become so popular. By implementing a chatbot into your marketing strategy, you’ll be able to learn about your audience, tailor your marketing efforts, reach new consumers and monetize your social media profiles.
