SEO
Nowadays, most businesses understand the basic concepts of Search Engine Optimization (SEO) and why it’s important. However, when it comes to implement the strategy and execute the SEO plan, most businesses don’t know where to begin. Below are six steps you can take to make sure all of your SEO bases are covered.
STEP 1: LIST OF KEYWORDS
Keywords are the heart of SEO and selecting the right keyrowrds can make or break your SEO strategy. Add a list of about 10 keywords into Google Keyword Tool and find variations that make sense for your business. By using the search volume and competitions as you measure you narrow down your list to 10-15 keywords that you would like to rank for. Then rank this list in order to be relevant to your business.
The keywords list should be a document that you will review and update at least once a month. This will keep you to stay in keyword research mode and keep your keyword list evolving with industry and search trends.
STEP 2: BUILD KEYWORD-FOCUSED PAGES
When it comes to websites and ranking in search engines, it’s always better to have multiple web pages for specific keywords or phrases.
Use your keyword list to determine how many different web pages you should create. Each webpage is required to include relevant content for your prospects and customers, should include pictures and links to pages on your site to enhance the user experience.
STEP 3: SET UP A BLOG
Blogging can be an incredible way to rank for keywords and engage your website’s users. Remember that, every blog post is a new page that gives you another chance to rank in search engines. If your business does not already have a blog set one up and start blogging at least once a week. Write about things that your audience are interested in and include relevant keywords appropriate in order your audience to find you naturally.
STEP 4: CREATE A LINK-BUILDING PLAN
While the above 3 steps are dedicated on-page SEO tactics, link building is the primary objective of off-page SEO and is also a huge factor in how search engines rank your web pages. Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Write few blog posts and share them on Twitter, Facebook, Google+ and Linkedin. Consider approaching bloggers for your guest blogging opportunities. Another great way to attract is to use your blog to post different articles related to current events or news. So, you can be linked to an industry influencer or other bloggers in your industry.
STEP 5: STAY CURRENT ON SEO NEWS ANDPRACTICES
Like the overall marketing landscape, the search engine space is constantly changing. Stay on top of the current trends and best practices is difficult but there are multiple online resources that make it easy for you to stay on top of SEO news.
STEP 6: MEASURE AND TRACK YOUR SEO SUCCESS
SEO can take a lot of time and effort. There are many metrics you can track o daily, weekly or monthly basis to keep your SEO Plan on track. Create a dashboard on Excel or on web analytics so you can monitor how much traffic comes to your website from organic search.
