5 Tips For a Successful Video Marketing

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5 Tips For a Successful Video Marketing

Viral…Viral…Is it viral yet?

How many times you’ve seen videos on your social media channels that went viral and you wished to have yours viral as well?

While going viral is not the objective of your video marketing campaign the term itself has seemed to have taken off this year and exploded even…!

Marketers, have been hearing lots of the last few years such as mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.

Well, if that’s the case then you need to know the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward.

Think the Story, not the Sale!

There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy! Instead produce a video that will be focused around the story and not the sale. It’s the same rule applied for content marketing. Concentrate on the value you’re providing for your customers.

Make the most of the emotive power of video appealing to your customers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video. Make sure it fits into your overall story!!

Make the best 10 seconds ever

One fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending. Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should i watch it?”. Should they watch it because they will laugh or because it will inspire them to act or because it will teach them something new?

Stop being so boring!

As we previously said, you need to answer to your audience question “why should i watch it?”. Your audience wants to laugh, wants to feel enlighten, they want to be pulled out of their boring 9 to 5s and forget about their realities.

Optimize for Search

There are plenty of tactics you can use to ensure your videos get found in search engines. The first thing you should do to dereive the maximum SEO value from your video is to host your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound in marketing links.

Educate & Prove Yourself

Educate your audience. You can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create webinar

to showcase your industry knowledge, position your brand as a thought leader add value to your consumers’ lives and collect leads in the process.