What Does a Marketing Agency Do?

A marketing agency is a service provider for measures concerning the marketing mix: product, price, place and promotion. They assist companies with the planning, design and execution phases of their marketing activities. Full service agencies take on all three phases.

Marketing agencies are often considered to be the same as advertising agencies. However, the advertising agencies focus entirely on communicative campaign aspects e.g TV spots, online advertising etc. Some they only focus only in digital communication.

Types of marketing agencies and services they offer

Full service digital marketing agency

If you work with a full-service Internet marketing agency like Paprikaads you should have access to a range of activities including:

• Search Engine Optimization ( SEO)
• Pay-per-click (PPC) advertising
• Social media management and social media advertising
• Web design and development
• Website maitainance
• Email marketing
• Conversion Rate Optimization (CRO)
• Content marketing
• Review managment
• and more!

3 Marketing agency benefits

#1. Marketing agency help you with result-driven strategies

If you are not sure about which marketing channels are best for your company, a marketing agency will help you create a top notch marketing strategy to drive the best results for your business.

#2. Marketing agency help you to manage and implement your campaigns

If you are not the techie of your company to launch and manage campaigns then the marketing agencies can help. Working with a marketing agency gives you acess to industry experence who can effectively mange your campaigns therefore you can save times and focus on managing your business.

#3. Marketing agency help you optimize campaigns

All marketing strategies required a continual monitoring and optimization in order to deliver the best return. Agencies like Paprikaads offer custom reporting so you can see exactly where your marketing spend goes. If you are not happy with the results from a specific channel then the agencies will adjust your campaigns and spend more into the services that works best to your goals.