Google Will Update Its Search Algorithm to Demote Fake News

Google Will Update Its Search Algorithm to Demote Fake News

Google is making serious efforts to demote fake news and offensive content in its search algorithm. Soon will see the update on the algorithm which will offer to users new ways to report bad results and is not what the person is looking for.

Google admits that they still hasn’t gotten it right when it comes to eliminating, this problem but there has been a progress. This will be a long-term change and such changes require more steps to be taken than the company has taken up until now.

Companys said that by updating the algorithm will prioritize better “authoritative” content. This content will be marked as authoritative based on signals such as affiliation of a site with a university or other verified sites, how often other sites link to the site in question and the quality of the sites that link.

“We’ve adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear,” writes Ben Gomes, Google’s executive in charge of search, in a blog post published by Google.