Digital Marketing Tips For Restaurants
Digital Marketing Tips For a Restaurant
Your restaurant may have the most captivating physical location imaginable and yet because you can’t be found online, prospective customers may never visit. Scary? And it all has to do with Search.
Some years ago, people were looking details of local restaurants in the big bulky phone look. Similarly, is happening now with the Internet. These days, people using the internet to search out information on restaurants and they do not just look for a phone number or an address.
Customers want to know about hours of operation, menu, wine-list, read reviews and recommendations. Additionally, they would like to book via an app and see images of the dishes and the decor of the restaurant.
It may sound a bit of an absurdity to you especially if your restaurant is running for many years now in the food and beverage industry. However, this practice is considered normal.
So what you can do in order to be found online?
1. Set up a Google Account
Besides, be found on online Search results using keywords of your restaurant, google has many other products for business owners to run their business online. Some of the products are as follows:
- Google Maps
- Google Analytics
- Google MyBusiness
- Webmaster Tools
- And much more!
The most important for any restaurant us using the Google Business.
It saves time. You can provide al of your information across this tool. Google My Business will connect your customers directly, whether they search for you in Search Maps or Google+. Of course, this is a Free Service. What you need to do is to keep your information updated as the customers will be searching you out either for directions, reviews or making a book on their mobile phone by clicking your phone number. All these just by using Google’s tools!
2. Make use of Social Media
Is 2017! You need to ensure social media has a seat at the marketing table! Participation in social media is crucial as it only affords you an opportunity to connect and engage your customers but also increases your search rankings. Social Media is a long-term digital marketing strategy, so it doesn’t mean that you will see immediate results! Don’t give up!
- Make sure you post frequently!
Frequently posting across different social media platforms, such as Facebook and Twitter is a must. It is recommended posting between 3 and 4 times a week on Facebook and 3-4 times daily on Twitter. By engaging your customers on social media keeps you relevant and in the back of peoples’ mind, they make plans to go out and eat! This requires times, effort and consistency.
- Have Special Offers and Competitions
Who doesn’t love a special offer when it comes to food?! A great way of getting more people to visit your restaurant is to have a special offer, this can be an offer during the lunch or dinner time or a one off to help you jump-start. Ongoing offers and competitions make your restaurant exciting and is more likely that will get customers talking about you!
- Pictures and more pictures
Take loads of great pictures of your food. People loving nothing more than like a picture of food on social media. it is a good idea to get 30-50 photos taken professionally every few months to keep things fresh and relevant on your social media. Pictures get the most engagement on social media and high-quailty shots of food get people visiting.
3. Get a Website
You will also need a website if you don’t have one yet. This should be the main part of your digital marketing plan. Here you will contain attractive pictures, exceptional content and it will help your search marketing efforts by having a search and mobile friendly optimized site.If you don’t have a website, keep your information on Google updated. Google likes new content as do your customers. Update menu, images and other relevant information as needed.
These are a few basic tips to help you be found by your customers online. In no way that this a definitive guide. If you need more help Paprika ads can take care of this for you so make sure you get in touch!
March 30, 2020
February 21, 2020