Digital Marketing
Digital marketing is continue to evolving. Digital marketers need to be constantly on the look out for trends that will shape the industry for the next months. In 2019 we have seen some exciting trends like the increase of chatbots on websites.
There is no doubt that we are keep continue to some of the trends this year that have seen their rise in 2019, however we will see them to evolve with something bigger that they were the year before.
Let us look into some of the trends that can be a powerful tool for 2020.
Evolution of Word of Mouth Into Influencer Marketing
For many years marketing has been depended on word of mouth in order to gain popularity for brands. However now it is a bit different. Social media introduced the world to influencers and these can now be a big part in digital marketing. In 2019, there were many brands that have signed partnerships with influencers so in 2020 we are certainly going to see even more brands pick up this trend. This is really word of mouth marketing but with a stronger and more influential mouth doing the marketing!
Influencers having huge following on Instagram, Facebook and Twitter and with just a few words, a photograph or video they can get thousands of people to embrace a brand.
Word of mouth remains very important in marketing today and marketers embracing it even more in 2020 using influencers. According to statistics, a big number of consumers are signed up to at least one social media platform. This creates a huge opportunity to market using influencers. Social media can determining how people buy so businesses are turning to experts in particular fields and those with considerable influences on social media push.
Share Experiences using Live Stories
This is a trend that we can know through social media and we look forward to seeing it grow in 2020. So many people are going live on social media and sharing their life experience with a number of their friends and fans. It is already a trend an d in 2020 will be a huge marketing trend.
People enjoy connecting with other people and they like to do this in a way that they can relate. So when a friend goes live as they try out a new restaurant, you are also more likely to go to that same restaurant and probably go live as well.
The Rise of AI
AI is still a work in progress but has already made a big impact on digital marketing. Chatbots are making it easier to provide round the clock assistance for web visitors and now research is ongoing to add emotion to AI. This may take a while to achieve but we can be sure that 2020 will see AI make a better analysis of a person’s perception about a brand for example if it is negative or positive.
- AI will be used to analyze feedback and will pick out certain keywords that can determine perception.
- One of the ways we will see AI affect digital marketing is likely to be in email marketing
- AI will be used to understand respondents and to determine what messages get sent to who.
Data-Driven Marketing
Numbers don’t lie and they are not about to change, so you can expect more actions to be driven by the numbers. Every year we see the introduction of more tolls to help different industries to keep up with the numbers and 2020 will be not exception.
Social Media Time out
This may seem a bit strange since we are prediction trends that are supported by social media like influencer marketing. However, the truth is data show that there is also a drop in the use of social media.
It is suggesting that many people detoxing themselves from social media after they realize it may be taking up a lot of their time as well as the emergence of trends like fake news.
Although they may not completely leave social media, many people choose where they would like to be presented on social media.
Marketers now need to know where they would find the target audience for their brands.
Increased Mobile Marketing Purchase
There was no way these trends would be complete without of the inclusion of mobile marketing. Mobile phone use is growing in leaps and bounds and the digital marketing world is very aware of this. In 2019, we have see so many brands finding new ways to reach people on mobile phones. Most of the trends mentioned above are directly affected by mobile use.
Voice search on mobile phone is made possible by virtual assistants and now marketers will begin optimize their sites for voice searches which will help them in lead generation.
More purchases are likely to be over mobile phones since people are around their mobile phones more often.
Conclusion
In order to be successful using digital marketing requires a keen eye to observe what is working and what is not. Thankfully, there are a lot of tools available today to help predict as well as confirm what is trendy. The figures point out that the mobile phone is probably the most trendy gadget and that will greatly affect digital marketing and so many other industries.
