The Benefits of using Google My Business We live in a Digital Age where information are easily accessible and of course we expect them. Whether you looking for the nearest grocery shop, hair salon or the phone of a local restaurant to make a reservation, this information can usually be found thanks to Google! This is why local business it’s crucial to make use of Google My...

Infographic: Why Use Infographics in Digital Marketing?   The use of Infographics is a trend that’s changing how we share, curate and organise online information. An infographic is an efficient way of putting together images, text and design to create a content that tends to shared across a wide range of online platforms. If you are sure whether or not to integrate them...

How to Find the Right Social Influencer for Your Brand? As more and more customers turn to social media to direct their buying decisions, online content and social conversations have a huge impact on how and what people choose to buy. Marketers now, have seen a declined effectiveness of mass marketing campaigns as customers are not rely on a traditional marketing campaigns. Many...

Facebook is Going to Run Ads in the Middle of Videos Facebook will begin testing ads in the middle of videos on its platform. This will help media companies and the social network, generate revenue from their growing video audience. The company has already been testing the ads for it’s live-streaming product, Facebook Live, but this will be also extended into regular videos...

Tips for Social Media Customer Service A social customer service strategy can be the last thing on anyone’s mind. Unfortunately, brands can be just too busy on sending out promotions and forgetting the two-way communication. This is probably one of the most missed opportunities for small businesses when it comes to social media. While you may have a social media strategy you...

Digital Marketing for Real Estate Agents Our series of “Digital Marketing in X industry” will today discuss how can Real Estate agents can use digital channels and implement their own Digital Marketing Strategy. – Local SEO It is important to rank high in Google whenever someone executes a local search query. Google’s answer to Local SEO is: Google My...

Digital Marketing in Fashion Industry In this digital era we are now living on, online fashion market is another crowded industry that it can be difficult to distinguish your brand from competition. Paprikaads,  it’s here to share with you the best ways to leave your mark in this digital world. When done correctly, fashion digital marketing gets your products in front of...

Email List: Simple ways to grow your subscriber list Experimenting, in marketing is one way to see which option to use in order to market your business especially when it’s a new business. A more established business on the other hand, will evaluate their options on ongoing basis by testing new platforms. One area, that remains the same, although at the moment we are having...

How to Optimise your Facebook Page? There is no doubt that Facebook is the most recognised social network for marketing activities. If you are one of those who are using Digital Marketing Strategies to promote their business then you have probably realised how important is the online presence to connect with clients. With most companies using Facebook to promote products and...

Security in Social Networking Platforms: What businesses need to know.   It’s not new news that Social Media Social has quickly become one of the best ways to engage your customers. Here at Paprika we are always suggest our clients to use their Social Media and we are aware that million of dollars are being spent on this Marketing method that wasn’t exist...