Tips for Social Media Customer Service A social customer service strategy can be the last thing on anyone’s mind. Unfortunately, brands can be just too busy on sending out promotions and forgetting the two-way communication. This is probably one of the most missed opportunities for small businesses when it comes to social media. While you may have a social media strategy you...

Digital Marketing for Real Estate Agents Our series of “Digital Marketing in X industry” will today discuss how can Real Estate agents can use digital channels and implement their own Digital Marketing Strategy. – Local SEO It is important to rank high in Google whenever someone executes a local search query. Google’s answer to Local SEO is: Google My...

5 Key Components for an Effective Customer Journey   What is a customer journey? A customer journey is the process or series of steps where a customer goes through to reach their end goal on your website. This journey is used to demonstrate a) the way users currently interact with the service / website / product, b) the way users could interact with the service / website /...

Digital Marketing in Fashion Industry In this digital era we are now living on, online fashion market is another crowded industry that it can be difficult to distinguish your brand from competition. Paprikaads,  it’s here to share with you the best ways to leave your mark in this digital world. When done correctly, fashion digital marketing gets your products in front of...

Email List: Simple ways to grow your subscriber list Experimenting, in marketing is one way to see which option to use in order to market your business especially when it’s a new business. A more established business on the other hand, will evaluate their options on ongoing basis by testing new platforms. One area, that remains the same, although at the moment we are having...

  Gamification in Content Marketing Strategy In order to apply gamified strategies into your content marketing, it doesn’t required you to be a large organization or have a massive marketing budget. Gamification can work for almost any product or service and can be adaptable to every budget. Let’s discover more about it…. What is Gamification?  ...

How to Optimise your Facebook Page? There is no doubt that Facebook is the most recognised social network for marketing activities. If you are one of those who are using Digital Marketing Strategies to promote their business then you have probably realised how important is the online presence to connect with clients. With most companies using Facebook to promote products and...

Digital Marketing in Financial Industry   The rise of Digital Marketing continues to rise and has changed every aspect in many businesses. From how employees communicate with one another to how they connect with buyers and customers, therefore a digital strategy is crucial in every industry. In fact, now, businesses without a dedicated digital campaign are considered to be...

5 Digital Marketing Strategies for Startups   Most of the startups would like to start Promoting their business on the lowest cost possible and of course drawing up an efficient and cost-effective budget. Bellow there some ideal digital marketing strategies that may be useful to start with.   Facebook Targeting Facebook Targeting lets you target profiles on the social...

Security in Social Networking Platforms: What businesses need to know.   It’s not new news that Social Media Social has quickly become one of the best ways to engage your customers. Here at Paprika we are always suggest our clients to use their Social Media and we are aware that million of dollars are being spent on this Marketing method that wasn’t exist...