Getting Started with Google Analytics After you set up your Google Analytics the next thing to face is how to use it. One key thing to start with, is to ask yourself, what do you want to know and take away from it. Why did you set up Google Analytics from first place and what do you want to find out? Knowing why you are using Google Analytics, can help you look at the right report...

Behavioral targeting is coming to Snapchat Behavioral targeting is coming to Snapchat. This means that advertisers will be able to target users based on their activity. According to Business Insider: [dt_quote type=”blockquote” font_size=”normal” animation=”none” background=”plain”] “What that means is if users were heavy consumers of...

Google will downgrade sites that show mobile pop-up ads.   Google has announced a couple of updates to its mobile search results. First, it will remove the “mobile-friendly” tag on search results and secondly it will..punish sites that show mobile interstitial ads. The deadline of the latter will be of Jan. 10, 2017. As Doantam Phan, Google Product Manager wrote on...

SEO vs PPC Advertising A common question among clients of digital marketing agencies, is “should my business use Pay-Per-Click (PPC) or Search Engine Optimization (SEO) strategy”? In short, there’s not a straight answer. It will always depends on your company goals and what you are selling, service or product? Is your business, well-known in your industry or you just started? Do...

The Customer’s Decision Making These days, it is all about understanding customers and their needs in order to deliver personalised and excellent experience. Media landscape is changing all the time and by understanding the changes, is key. People are using mobiles to make purchases, plan and research for products. The plethora of information available online makes it easier...

Google’s New Tool Tests your Website Speed Speed plays a vital role for website’s performance and can surely affect Google’s SEO ranking and user interaction on the website. Thankfully, Google, recently announced a new tool which allows you to check your website’s desktop and mobile speed performance. PageSpeed, makes it easier for small business to test...

Motion Stills: Google’s new iOS app for GIFs If you are one of those who love and use GIFs then you will probably like Google’s iOS app, Motion Stills! Google is releasing Motion Stills, which is an iOS app, and is acting as a virtual operator for Apple’s Live Photos. So, what this app does, is that you capture a short video and then a video stabilization...

Submit your Startup on our Blog If you are looking to submit your startup, you probably on the research to find directories and review sites. Here’s the good news!! Paprika Ads, is always on the lookout for fresh content. We are more than happy to share with our audience and friends about your event or business! If you want us to write about your event or business simply...

5 ways to Optimize your Facebook Ads So, you have been using Facebook ads for a long time now? Do you actually see any leads? Can you see any success with your Facebook ads? Many questions can go through someone’s mind, while advertising online. In this blog entry will discuss some of the optimization tips that can help you see success with your Facebook Ad account. Question:...

Retargeting: What It is and How Does It Work? “Retargeting, is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.” Retargeting, is an online advertising that can help your brand to be advertised again to those people who previously visited your site and they left. Visitors of a page do...