What is CTR? Click-through rate, or CTR, is a digital marketing metric that measures the ratio of total impressions to clicks in search and display advertising, email marketing, and other online mediums. CTR can indicate the effectiveness of ad copy, meta data (titles & descriptions), and email subject lines. How to calculate CTR? To determine CTR, we divide total impressions...

One of the first things you’ll need to consider when creating a website is what content management system (CMS) is the best fit for your site. Whether you’re developing a simple brochure site, or something a little more complex, we’ve compared three of CMS’s to help aid your decision-making process. WordPress We would recommend WordPress for any standard brochure websites....

Are you are thinking about hiring an SEO company but you still wondering what they can offer and bring to your company? We, at Paprikaads, will explain the key benefits of working with an SEO agency and how they can handle your website’s presence on search engines. As an experienced Digital Marketing Agency, Paprikaads knows there are many benefits of outsourcing your SEO...

Google Will Update Its Search Algorithm to Demote Fake News Google is making serious efforts to demote fake news and offensive content in its search algorithm. Soon will see the update on the algorithm which will offer to users new ways to report bad results and is not what the person is looking for. Google admits that they still hasn’t gotten it right when it comes to...

Digital Marketing Tips For a Restaurant Your restaurant may have the most captivating physical location imaginable and yet because you can’t be found online, prospective customers may never visit. Scary? And it all has to do with Search. Some years ago, people were looking details of local restaurants in the big bulky phone look. Similarly, is happening now with the Internet. These...

Branding: Why Is Important For Your Business? Branding, plays, an important role for a business and should never be underestimated. The reason is that brand identity increases value, gives a staff a sense of belonging and helps customers to easily identify a company and its products. First thing, that comes to mind when we are concerning branding is a memorable logo. However,...

How to Improve the Mobile Speed of your Website? Nowadays, accessing information and communication from mobile, plays a major role. Users that are accessing information through their mobiles exceeded desktop with 51.3%, whereas, the rest of the 48.7% users are accessing through their desktop. This may exceed in coming months of 2017 and 2018. In order to give better User Experience...

The Relation Between SEO and Digital Marketing In the last few years, we have seen an increase from companies to use Digital Marketing as a part of their strategy. This is because, they would like to improve their sales, productivity and audience engagement. The methods in Digital Marketing, that companies are using in digital area, are SEO and PPC (Pay Per Click). These are the...

Create the Right Brand Voice For Your Business Brand identity is not limited to slogans, images, logos. The tone is also a way for you to communicate your values and spread your marketing messages. You need to be careful with your brand’s voice, otherwise you will end up having random voices and tones and will not provide a consistent image of your brand. So how you can...

The amount of consumers accessing the web via mobile devices outweighs the desktop users. These days is not just enough to be “mobile friendly”. Mobile Marketing Trends for 2017 Mobile Search Confirm your website is responsive so that it automatically adjust to the device being viewed on. This ensures that Google will rank you on its search results and you will not lose...