There are tons of targeting options and campaigns to choose from when it comes to Facebook Ads. However, there are different campaign objectives and different creative types but it depends which ones match with your desired campaign goals.
Some of the Facebook Ads are explained:
Boost Your Posts
You can use this ad type when you want a lot of people to see your post.
Promote Your Page
Use it when you want to grow your number of page followers.
Reach People Near Your Business
Use it when your business is tied to your geographical area.
Increase Brand Awareness
Use it when you want people to remember your ad.
Send Traffic To Your Website
Use it when you want more visits to your website.
Get Installs of Your App
Use it when you want to capture new app users.
Raise Attendance at Your Event
Use it when: you want people nearby to come to your event.
Get Video Views
Use it when you want as many viewers as possible on your video.
Collect Leads For Your Business
Use it when you want to build your email list.
Increase Conversions On Your Website
Use it when you want to make more sales.
Increase Engagement In your App
Use it when you want existing users to use your app.
Get People to Claim your Offer
Use it when you want people to redeem a coupon code.
Promote a Product Catalog
Use it when you have more than one product to showcase.
Get People To Visit Your Stores
Use it when you want online customers to visit you offline.